THE ROLE OF TELEVISION IN THE FORMATION OF MORAL VALUES IN CHILDREN

The article considers the importance of television in modern society, paying special attention to its influence on children. The relevance of the topic lies in the fact that it is devoted to the study of how television programs affect the development of personality, values and lifestyle of children. The purpose of the study is to identify both positive and negative consequences of the process of watching TV by children. The methodology of the work is based on the analysis and synthesis of existing research in this area. The key problems of the study include the lack of quality of the content for children and parents’ lack of awareness of the harmful effects of TV exposure on child development. The result of the study is the conclusion that television is often seen as a means of entertainment, yet it has a profound and multifaceted impact on children’s psychology and behavior. Also, the analysis of a number of studies has shown that excessive television viewing may have a negative impact on children’s cognitive abilities, attention, concentration and school performance.