ADVERTISING IN NEWSPAPERS «BATRATSKAYA PRAVDA» AND «TURKESTANSKAYA PRAVDA» IN 1925–1926

The article provides a detailed analysis of advertising texts published in the newspapers “Batratskaya Pravda” and “Turkestanskaya Pravda” in 1925–1926. Particular attention is paid to the study of the structure, content, and stylistic features of the advertisements, which reflected the socio-economic situation of that time. The study identifies key categories of advertising messages, including commercial, governmental, social, and private announcements, as well as their role in shaping urban and rural culture. The article highlights how advertising during this period contributed to the dissemination of NEP ideas and the development of print communication.