COLLEGE STUDENTS' CAREER DECISIONS BASED ON ETHNIC BACKGROUND IN TULANG BAWANG DISTRICT

This study explores the influence of ethnic background on the career decisions of students in Tulang Bawang Regency, Indonesia, with a focus on the Javanese, Lampungese, and Balinese ethnic groups. Career decisions, which significantly affect an individual's life satisfaction, are shaped by various factors including self-efficacy, family influence, and cultural values. The research adopts a quantitative survey methodology involving 224 students from three universities. The study reveals that cultural norms, such as those upheld by the Pepadun customs of the Lampungese and the caste system of the Balinese, significantly influence students’ career choices. The findings suggest that Javanese students tend to have more confidence and stability in their career decisions, reflecting their emphasis on family harmony and consultation with elders. In contrast, Lampungese students prioritize community welfare, while Balinese students face challenges in pursuing non-traditional career paths due to the strong influence of traditional values. The study highlights the importance of family support and cultural context in shaping career decisions, indicating that ethnicity plays a pivotal role in how students navigate their professional paths. The results provide valuable insights into the intersection of culture and career decision-making, emphasizing the need for tailored career guidance that acknowledges ethnic diversity and cultural expectations.