A Study on Talent Acquisition and Retention Strategies of Automobile Industry in Chennai

The study examines the factors influencing talent acquisition and retention practices in the automobile industry in Chennai. It also intended to measure employee demographics, such as gender, age, marital status, education, experience, and salary. The study identified six major factors that impact talent acquisition, which includes recruitment challenges, talent retention, learning and development, process efficiency, external factors, and time management. Results showed that recruitment challenges have the most significant influence, it is followed by talent retention, learning and development, and process efficiency. Additionally, employee retention strategies such as competitive compensation, career development opportunities, work-life balance, and leadership development are required for reducing turnover. Results showed the challenges posed by inadequate talent management and retention policies, such as high turnover, lack of career growth, and poor employee engagement. Findings revealed that improvements in talent acquisition and retention practices to create a more effective and sustainable workforce.