Gold as Asset and Identity: Financial and Sociocultural Insights from Delhi-NCR

Since time immemorial Gold has been used as an investment avenue and has been projected as a status symbol by the human race. In current investment environment role of Gold as an investment option is not only limited to personal upliftment but it has played its role in world economy and played its role in exchange rate determination. As an investment avenue as well role of Gold has undergone many changes, earlier gold was only used to be accumulated as a legacy for future generations, today it has been used by investors to diversify their portfolio and with advancement in technology and availability of Gold ETF has resulted in active usage of Gold for investment and hedging purpose. The present study intends to study the factors that affect the investment decisions pertaining to Gold.