Efektivitas Penggunaan Tiktok Ads Terhadap Peningkatan Jumlah Pengunjung Pada Eduwisata Aloeland Di PT Mount Vera Sejati

The development of digital technology, particularly the use of social media platforms like Tiktok, has transformed the way companies market their products and services. Eduwisata Aloeland, managed by PT Mount Vera Sejati, utilizes Tiktok ads to increase the visibility and number of visitors to their educational tourism destination. This study aims to evaluate the effectiveness of using Tiktok ads through three assessments: audience interaction, account growth, and promotional efficiency via the analysis of the Revenue Cost Ratio (R/C Ratio). The methodology used is a quantitative approach, analyzing data from Tiktok analytics. The results show significant improvements across all metrics, with an average increase in audience interaction of 98.04%. Additionally, account growth shows a substantial increase of 69.40%. The R/C Ratio calculation for promotions using Tiktok ads reaches 1.35, meaning that for every Rp1.00 spent on promotions, Rp1.35 is generated in return. This study concludes that Tiktok ads is an effective digital marketing strategy to enhance visibility and increase the number of visitors to Eduwisata Aloeland.