AOK Herzgesundheit digital: fördernde und hemmende Faktoren digitaler Präventions-interventionen

pressure. Digital interventions are particularly suitable for promoting a healthy lifestyle. The model project “AOK Herzgesundheit digital” (AOK Digital Heart Health) was initiated to support patients with hypertension. Methodology: The aim of the study (with three survey waves) was to identify factors from the participants' perspective that promote or inhibit the (long-term) use of such interventions. Results: The subjective self-/disease management, the general state of health and health literacy could be improved. In particular, the personal counseling proved to be beneficial and motivating. Technical and motivational barriers could be identified. Conclusion: The results show that personal components can have a significant influence on the success of digital interventions.