Exploring ASEAN Integration through the Experiences of Generation Z in Phnom Penh, Cambodia

The Association of Southeast Asian Nations (ASEAN) has played a pivotal role in promoting Cambodia's economic, political, and social cooperation with other member nations. Despite this, little is known about how Cambodian Generation Z—a dynamic group shaping the future of the country—is contributing to national development. This article investigates experience with ASEAN integration among Generation Z in Phnom Penh, Cambodia, using a mixed-methods approach. The research comprises eight key informant interviews and a survey of 414 participants. Results indicate that Generation Z in Phnom Penh possess limited experience with ASEAN integration. Most respondents have little experience with ASEAN-related events including travel, direct contact with ASEAN people, or chances like regional job markets and scholarships. Nevertheless, experiences related to cultural exchange, ASEAN identity growth, and optimistic attitudes toward ASEAN integration are more moderate, though not commonly shared. Though they are not common, a smaller number of respondents indicated more deep experiences via participating in different exchange programs, ASEAN simulations, and leadership projects. The study indicates that in order to improve practical experience and strengthen knowledge of regional integration, ASEAN projects need more active involvement of young people.

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Publication Details

Journal
European journal of management, economics and business.
Published
2025-05-29
DOI
https://doi.org/10.59324/ejmeb.2025.2(3).12
Primary Topic
Migration and Labor Dynamics
Type
article
Field-Weighted Citation Impact
0.00
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article

Exploring ASEAN Integration through the Experiences of Generation Z in Phnom Penh, Cambodia

Mourtalla Ka, Chhaihong Kor, Vannak Ro
European journal of management, economics and business.
Migration and Labor Dynamics
article

Exploring ASEAN Integration through the Experiences of Generation Z in Phnom Penh, Cambodia

Mourtalla Ka, Chhaihong Kor, Vannak Ro
article en

Abstract

The Association of Southeast Asian Nations (ASEAN) has played a pivotal role in promoting Cambodia's economic, political, and social cooperation with other member nations. Despite this, little is known about how Cambodian Generation Z—a dynamic group shaping the future of the country—is contributing to national development. This article investigates experience with ASEAN integration among Generation Z in Phnom Penh, Cambodia, using a mixed-methods approach. The research comprises eight key informant interviews and a survey of 414 participants. Results indicate that Generation Z in Phnom Penh possess limited experience with ASEAN integration. Most respondents have little experience with ASEAN-related events including travel, direct contact with ASEAN people, or chances like regional job markets and scholarships. Nevertheless, experiences related to cultural exchange, ASEAN identity growth, and optimistic attitudes toward ASEAN integration are more moderate, though not commonly shared. Though they are not common, a smaller number of respondents indicated more deep experiences via participating in different exchange programs, ASEAN simulations, and leadership projects. The study indicates that in order to improve practical experience and strengthen knowledge of regional integration, ASEAN projects need more active involvement of young people.

European journal of management, economics and business.Vol. 2(3)
University of Cambodia (KH), Royal Academy of Cambodia (KH)
Openalex Percentile: Top 84%
Migration and Labor Dynamics
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