Digital Entrepreneurship Practice and Business Performance of Safety Equipment Dealers in Rivers State

This study was set out to investigate the effect of digital entrepreneurship practices on business performance of safety equipment dealers in Rivers State. The central goal of the study was to investigate how the adoption of digital entrepreneurship practices could significantly engender the performance of safety equipment merchants in Rivers State. To achieve the purpose of the study, four specific objectives and research questions were developed for the study which was further developed into six hypotheses based on the identified variables of the study. The study adopted descriptive survey and data for the study was gathered via the use of validated questionnaire administered to customers of selected safety equipment dealers in Rivers State. To ascertain the relationship between these identified variables, the researchers collected data via the use of questionnaire and data for the study was subjected to quantitative analyses through Partial Least Square Structural Equation Modelling (PLS_SEM) aided by SMART PLS version 4.0.9.9. The results revealed that digital entrepreneurship practices exhibit a strong significant positive relationship with business performance of safety equipment merchants in River state. It was concluded that digital entrepreneurship practice is a strong predictor of business performance and could be veritable strategy through which businesses can engender improved performance. If well harnessed, it can guarantee long term business performance of safety equipment businesses in River state. The study therefore recommends that safety equipment merchants should keep abreast with changes in digital innovations and swiftly adopt them since it was proven to have a positive outcome on business performance.