Cross-Cultural Responses to Digital Guides in Authoritarian Heritage: A Case Study of the Chiang Kai-Shek Memorial Hall

Over the past two decades, transitional justice has become a central concern in Taiwan’s cultural and political landscape. This study investigates how 1029 visitors from Taiwan, Sinophone regions (China, Hong Kong, Macau, Malaysia), and international backgrounds engage with digital interpretation systems at the Chiang Kai-shek Memorial Hall (CKSMH)—a politically sensitive site associated with Taiwan’s authoritarian past. Using a mixed-methods approach combining surveys and qualitative responses, the study analyzes cross-cultural differences in visitor motivation, use of digital tools, perceived experiential value, satisfaction, and behavioral intention. Results show that international visitors reported higher levels of engagement and satisfaction, particularly in educational, esthetic, entertainment, and escapist dimensions. In contrast, Sinophone visitors expressed lower satisfaction and more frequent discomfort with the site’s historical narrative. Key factors such as language accessibility, cultural proximity, and usability influenced how visitors perceived the digital content. The findings suggest that interactive digital tools can support both cultural engagement and critical reflection while also revealing tensions in memory politics at sites of transitional justice.