ECONOMIC EVALUATION OF ARTIFICIAL INTELLIGENCE IMPLEMENTATION IN COMPANY BUSINESS PROCESSES

The integration of artificial intelligence into corporate business processes is one of the most promising directions for increasing operational efficiency and strategic resilience of companies. This article examines key applications of AI in production, logistics, customer, and management segments, and analyzes their impact on economic outcomes. The focus is on evaluating the return on AI projects using ROI, NPV, IRR, and TCO indicators. Typical business cases and mechanisms for generating economic value through cost reduction, process acceleration, and decision quality improvement are presented. The article justifies a phased implementation approach based on organizational readiness, digital infrastructure maturity, and data quality.