ANALYSIS OF EMPLOYEES’ DIGITAL LITERACY AS A FACTOR OF ENTERPRISE ECONOMIC SUSTAINABILITY

Digital literacy of personnel is becoming a key condition for the successful transformation of enterprises in the context of the digital economy. This article explores the role of employees’ digital competencies as a component of organizational adaptability and resilience to external challenges. It presents a structure of digital literacy in the corporate environment, revealing its correlation with labor productivity, innovation activity, and reduction of operational risks. The mechanisms by which personnel’s digital training affects the enterprise’s economic performance are disclosed, organizational tools for competency development are examined, and potential barriers are assessed. It is established that investments in the development of digital capital among personnel ensure long-term sustainability, accelerate the adaptation of business models, and enhance companies’ ability to operate amid technological changes.