ECONOMICS OF DIGITAL PLATFORMS: PRICING AND MONETIZATION MODELS UNDER NETWORK EFFECTS

Digital platforms are reshaping the architecture of economic interaction, where classical pricing and monetization models are being replaced by flexible, multilayered strategies driven by network effects. This article explores pricing mechanisms on two- and multi-sided markets, analyzing behavioral and structural foundations of platform economics. It highlights how network effects influence participation costs, price discrimination, and ecosystem development. Key monetization models are examined, including transactional, subscription-based, commission-based, and data-driven models. Examples of flexible pricing strategies from major digital ecosystems are presented. The article concludes that value creation principles in the platform economy are undergoing transformation, necessitating adaptive, dynamic, and personalized pricing approaches.