DIGITAL TRANSFORMATION OF ENTERPRISES: ECONOMIC EFFICIENCY OF IT SOLUTIONS IMPLEMENTATION IN SMALL AND MEDIUM BUSINESSES

Digital transformation of small and medium-sized businesses is becoming a critical condition for adapting to the evolving digital economy. This article examines key information technologies introduced into SME business practices and analyzes their impact on economic indicators. Special attention is given to the return on IT investment and factors influencing the success of digitalization. Both direct and indirect effects of digital solutions are explored, including reduced transaction costs, increased business process flexibility, and enhanced customer value. It is concluded that a strategically structured approach to digital transformation ensures sustainable development and competitive advantages for SMEs amid global technological shifts.