How Do Transformations in the Public Sphere and Specific Strategies of Communicative Practices Influence the Possibility of Coexistence among Models of Science Communication?

The article focuses on the issues of science-society communication practices in the context of the transformation of the public sphere. The increasing digitalization of the media environment provides new tools for the development, modification, and merging of “traditional” models of science-society communication. These tools imply, on the one hand, a greater level of inclusion for communication participants and, on the other hand, the formation of a new actor in this communication – the “knowledge society”. In the article, the author highlights potential directions for the transformation of traditional communication practices between science and society in the context of new media.