Economic diplomacy and non-tariff regulation as factors of strengthening Ukraine’s foreign economic relations in war conditions

The article examines the relationship between economic diplomacy and non-tariff regulation as key factors in strengthening Ukraine’s foreign economic activity in times of war. The role of economic diplomacy in strengthening international support, attracting foreign investment and adapting the national economy to new realities is determined. The author analyses the impact of non-tariff regulation measures, such as quotas, certification, standardisation and sanitary norms, on food security, support for strategic industries and export development. The impact of non-tariff regulation measures on economic stabilisation is substantiated. Successful cases are analysed, such as the export of Ukrainian agricultural products to the EU, integration into the European Network of Transmission System Operators for Electricity (ENTSO-E), the implementation of the «Grain Corridor», and others. The synergy between economic diplomacy and non-tariff measures, which provides access to new markets, adaptation of products to international standards and strengthening of Ukraine’s position in the global economic arena, is revealed. Based on the results of the study, the author formulates a conclusion about the relationship between economic diplomacy and non-tariff regulation, which contributes to the deepening of trade and economic relations with the EU countries, expansion of export geography and integration of Ukraine into the world economic space. The author offers recommendations for improving Ukraine’s foreign economic policy in the current conditions, including the development of exporters’ support instruments, harmonisation of standards with international norms and improvement of the efficiency of interagency coordination. In general, the article emphasises the importance of economic diplomacy and non-tariff regulation measures as the basis for sustainable economic development of Ukraine in the context of war and post-war recovery. The article provides recommendations for improving Ukraine’s foreign economic policy, including the development of a national programme to support exporters, full harmonisation of Ukrainian standards with international requirements, development of economic diplomacy and strengthening of interagency coordination. Attention is focused on the prospects of using economic diplomacy and non-tariff regulation as a basis for long-term post-war economic recovery of Ukraine.