Rational Communication in Management Processes in Conditions of Instability and Uncertainty

Aim. The purpose of the article is to consider the issues of building rational communication in management processes in conditions of instability and uncertainty. Methodology. During the research, the theoretical method of scientific cognition, methods of induction and deduction, as well as analysis and synthesis were used. Results. The text of the article notes the expansion of a person’s ability to comprehend the rationalistic authenticity of knowledge in rational communication in the non-classical paradigm due to the equality of different versions of the understanding of rationality and a decrease in categoricality regarding all possible criteria and norms in research and knowledge acquisition. The issues of the formation of meanings in the implementation of communication are highlighted. Based on the considered sources, the article concludes that in rational communication it is reasonable, when using established social conventions, not to be afraid to allow oneself to critically analyze them and look for new norms and meanings. Research implications. This conclusion is very relevant due to the intensive growth of information and communication technologies, the intensity of information flows, as a result of which communication subjects need to have clear rational grounds for carrying out communication processes.