PRACTICE OF GREEN HUMAN RESOURCE MANAGEMENT IN HA GIANG

Sustainable tourism has been identified as a key objective in the master plan for tourism development in Ha Giang. Achieving this goal requires focusing on the human factor, which is essential for fostering sustainable development. This study aims to assess the extent to which Green Human Resource Management (GHRM) practices have been implemented in Ha Giang, particularly in the hotel sector and within public administration agencies. Based on this assessment, the paper proposes recommendations for enhancing GHRM practices in the region. A combination of qualitative and quantitative methods was employed, including observations, in-depth interviews, document reviews, and focus group discussions, alongside surveys targeting provincial Department of Culture agencies, district and commune cultural offices, and managers of homestays in the Dong Van Karst Plateau Global Geopark. The results from interviews and focus groups suggest that GHRM practices are being applied, though there are opportunities for further improvement.