A DIGITAL COMPANION FOR TRACKING PHARMACEUTICAL DRUG BRANDS AND SALES INSIGHTS

This research through survey investigates the sales trends of antipsychotic drugs through comprehensive data collection from retail pharmacies, focusing on both monthly and yearly sales figures. By analysing these patterns, we aim to uncover key insights into market dynamics, including the factors influencing prescription rates and the overall demand for various antipsychotic medications. The research methodology involves conducting a survey among pharmacists in the Pune region to gather insights about sales and choice of prescribers regarding antipsychotics drugs. The findings of this survey will serve as the groundwork for the development of Meditrack, an innovative application designed to provide pharmaceutical companies with real-time sales insights and analytics. Meditrack will enable stakeholders to track market trends, assess the effectiveness of marketing strategies, and optimize inventory management. Ultimately, by bridging the gap between sales data and actionable insights, Meditrack aims to enhance decision-making processes within the pharmaceutical sector, leading to more effective distribution and accessibility of antipsychotic medications. This initiative not only supports companies in understanding market dynamics but also contributes to improved patient care through better medication availability and targeted educational efforts. This APP is a strategic plan to explore the pharma sales of antipsychotic drugs.