How to Encourage Green Product Development Performance: A Stainable Leadership Perspective

This article aims to develop the concept of green job engagement to open the relationship between sustainable leadership and green product development performance, with institutional pressure as a moderating variable. This article collects 186 research and development personnel and their supervisors from the research and development departments of technology manufacturing companies to conduct an empirical investigation into green product development performance. The analysis results confirm that, when the research department head adopts a higher level of sustainable leadership at the initial time point, it will lead to the development of green work engagement of these research and development personnel, which will, in turn, lead to their green product development performance. This relationship is positively influenced by institutional pressure. This article empirically examines the causal linkage between sustainable leadership, green job engagement, green product development performance, and institutional pressure. The result shows that sustainable leadership can promote green product development performance and provide research and development departments with practical strategies for conducting green product development performance.