The Impact of Artificial Intelligence in Digital World

Introduction: Artificial Intelligence (AI) has become a key component of digital transformation, changing how companies handle data, communicate with clients, and optimise processes. AI has sped up advancements in digital marketing, manufacturing, healthcare, and finance by simulating human intelligence through robots, machine learning, and natural language processing. This study examines how AI is changing the digital economy and how businesses might strike a balance between creativity and moral obligation.