Tech-Driven Fashion Navigating the Opportunities and Challenges of Digitalization

Background: The fashion industry, which includes the creation, making, and sale of clothing and other items, makes around $3 trillion each year by United Nations Sustainable Development Goals. In order for the industry to meet these goals it will need to embrace digital technology that facilitates sustainability and innovation. Methods: This work of research outlines an effort to evaluate the existing body of scholarship regarding the implementation of modern technologies like the Internet of Things (IoT), Artificial Intelligence (AI), Augmented Reality (AR), and Virtual Reality (VR) in the fashion world. It appraises their present use, assesses their value, and examines the degree of change that they may make in the context of the industry’s future. Results: The integration of these technologies has advanced smart clothing, circular economy, trend forecasting, personalized recommendations, health prediction, and immersive shopping. However, challenges include energy storage in wearables, limited AI adoption, and technical integration issues. The immersion that AR and VR provide has made it possible for customers to virtually fit into clothes. The study hopes that through the discussion of these technologies, useful solutions can be found. Conclusion: The study recommends expanding AI in fashion logistics, advancing energy-efficient smart textiles, and leveraging IoT-AI-edge computing systems, along with developing smart clothing frameworks, to promote a sustainable, digitally-driven fashion industry.