Cultural cognition and cultural identity

Abstract Linguistic landscape is a tangible reflection of culture, with its core attribute being inherently cultural. At present, efforts to enhance cultural awareness and foster cultural identity among international students in China are largely centered on traditional classroom instruction, often overlooking the importance of cultural context, particularly the role of urban linguistic landscapes. This study undertakes field research to analyze the creation, classification, and modal selection of linguistic landscapes. By examining their functions and characteristics, it delves into the deeper cultural meanings embedded within them. The findings reveal that the linguistic landscapes at prominent urban sites emphasize the dominant ideologies, civilizational values of Chinese society, regional and folk cultures, as well as traditional spiritual and cultural heritage. These landscapes serve as vital vehicles for showcasing China’s national image and embodying its cultural essence. Effectively leveraging the educational potential of linguistic landscapes can enhance international students’ comprehension of Chinese culture and represent an innovative approach to promoting China’s narrative on the global stage.