Travel Distance and Length of Stay: Evidence From a Timeshare Resort

This study investigates the nonlinear relationship between travel distance and the length of stay (LoS) in a mixed-use timeshare resort in Central Florida, using geographic information system (GIS) technology to analyze over 29,500 guest records. Through initial regression analysis, an inflection point at approximately 1,702 miles was identified, where the positive influence of travel distance on LoS begins to diminish. A subsequent spline regression confirmed this inflection point, revealing that guests who travel up to 1,702 miles tend to stay longer, while the effect weakens beyond this distance. Additionally, the analysis included nightly rate as a control variable, demonstrating its negative impact on LoS. By applying concepts from the gravity model of travel and time–space geography, this study contributes to the theoretical understanding of guest behavior within the timeshare segment and provides empirical support for incorporating geographic factors into hospitality management. These findings offer practical insights for resort operators to optimize marketing and pricing strategies, particularly in targeting medium‐ to long-distance travelers likely to extend their stays, thus enhancing profitability and guest satisfaction.