A Study on the Overseas Spread of the English Translation of <i>Hong Lou Meng </i>Based on Readers’ Feedback

本文以亚马逊网络书店为研究平台，选取网站内《红楼梦》杨戴本和霍译本中的海外读者反馈为研究对象，分别对读者反馈中的星级评价、详细书评内容和读者对故事情节、翻译质量和人物发展等的情感分布进行数据分析，以期对未来翻译中翻译策略和文化立场提供新的思考方向。研究结果表明：海外读者对两译本均持有积极正向的态度，体现《红楼梦》的译介活动具有较高接受度，但相比之下霍译本的读者基数群体更加广泛，此外读者对两译本中情感分布焦点有所不同，反映出不同翻译策略对读者理解和感受的影响。Taking the Amazon online bookstore as a platform, this study takes the overseas readers’ feedback in Yang’s and Hawkes’ translations of Hong Lou Meng in the website as a research object, and analyzes the data on star rating, detailed book review content and readers’ emotional distribution of storyline, translation quality and character development in the readers’ feedback respectively. In order to provide new thoughts on translation strategies and cultural stance in future translation work. The results of the study show that overseas readers have positive attitudes toward both translations, but the Hawkes’ translation has a wider readership base, and the focus of readers’ emotional distribution is different in the two translations.