Understanding Factors Shaping E-cigarette Use and Perceived Effects Among Youth in La Trinidad

This study examines the factors influencing e-cigarette use among youth while exploring how it influences the users and their perceived effects given the rising e-cigarette consumption rates among young individuals. The research focuses on youth residing in La Trinidad, Benguet and employed qualitative research design and used semi-structured interviews for the data gathering. Through thematic analysis of interview responses, findings reveal that peer pressure, family tolerance, and societal acceptance contribute to e-cigarette experimentation. Media platforms including TikTok, as well as influencer endorsements also play a key role. Additionally, youth e-cigarette usage continues to rise because of psychological factors including stress relief and convenience while curiosity, safety misconceptions and cost-efficiency also impact their decision. Their perceived effects on the other hand, includes addiction manifested with cravings and difficulty in quitting as well as viewing it as safer alternative compared to traditional cigarettes. Lastly, some youths use e-cigarettes deeming it as stress reliever while certain users reported fatigue and breathing difficulties. The findings aim to provide insights for policymakers and other concerned agencies as well as guide them in crafting effective interventions and policies to reduce e-cigarette use among youth.