Decentralization of communication: practices and challenges of integrated schools in Roxas City

The shift towards a more democratic approach in Philippine education has led to significant policy changes designed to empower communities. One key reform is the decentralization of communication, which has greatly influenced how decisions are made, and plans are carried out in schools. This study utilized a case study research design, examined the experiences of 28 teaching and non-teaching personnel, and 4 school heads from 14 integrated schools in the Division of Roxas City. Purposively chosen using exclusion and inclusion criteria. Data collection was done through interview guide questionnaire generated to Google Forms and in-depth interviews conducted via Google Meet. The use of thematic analysis grounded in Merriam and Tisdell’s framework, the study highlighted several core communication practices: flexible messaging systems, the use of digital platforms, and collaborative feedback mechanisms. However, participants also pointed to key challenges, including vague directives, limited resources, resistance to change, and difficulties in compliance. As result of these findings, the study proposed a capacity-building plan titled “weCONNECT: Strengthening Decentralized Communication in the Integrated Schools of Roxas City.” It aimed to improve communication practices by enhancing protocols equipping school leaders with collaborative tools, encouraging staff adaptability, and supporting further research on decentralized communication.