FINANCING OF RUSSIAN COMPANIES IN THE FIELD OF EDUCATIONAL TECHNOLOGIES (EDTECH)

The article is devoted to the analysis of financing of Russian companies in the field of educational technologies (EdTech) in modern conditions. The purpose of the study is a comprehensive analysis of the existing financing mechanisms for EdTech companies in Russia, identifying problems and barriers that hinder investment in the sector. The methodological basis of the study was the analysis of scientific literature and statistics on leading companies in this field to assess the dynamics of financing EdTech companies. Government subsidies, venture investments and other sources of financing are considered. The main results of the study demonstrate that, despite the overall growth of the EdTech market in Russia and the recovery of market dynamics after the crisis. The key factors influencing the development of the sector, such as import substitution in the public sector, demand for vocational training, and the spread of distance learning, have been identified. The article identifies the main market drivers, in particular, additional vocational and children’s education, and analyzes the market structure by segment. The study highlights the adaptability of the EdTech market to challenges, as well as the need to improve conditions for further development and attract investment.