DEVELOPMENT OF MEASURES TO INCREASE COMPETITIVENESS OF A COMPANY IN THE RUSSIAN FEDERATION USING THE EXAMPLE OF A COFFEE COMPANY

The article analyzes various aspects of a coffee company: its strengths and weaknesses are considered, an analysis of the external environment and portfolio analysis are conducted. On this basis, factors for increasing competitiveness are identified, the development strategy and measures ensuring its implementation are formulated.

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Publication Details

Journal
EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Published
2025-01-01
DOI
https://doi.org/10.36871/ek.up.p.r.2025.05.07.007
Primary Topic
Digitalization and Economic Development in Agriculture
Type
article
Field-Weighted Citation Impact
0.00
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article

DEVELOPMENT OF MEASURES TO INCREASE COMPETITIVENESS OF A COMPANY IN THE RUSSIAN FEDERATION USING THE EXAMPLE OF A COFFEE COMPANY

Darya V. Nikiforova, Sofiya V. Zatsepilova, Anastasia P. Shchekoldina
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EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Digitalization and Economic Development in Agriculture
article

DEVELOPMENT OF MEASURES TO INCREASE COMPETITIVENESS OF A COMPANY IN THE RUSSIAN FEDERATION USING THE EXAMPLE OF A COFFEE COMPANY

Darya V. Nikiforova, Sofiya V. Zatsepilova, Anastasia P. Shchekoldina
article en

Abstract

The article analyzes various aspects of a coffee company: its strengths and weaknesses are considered, an analysis of the external environment and portfolio analysis are conducted. On this basis, factors for increasing competitiveness are identified, the development strategy and measures ensuring its implementation are formulated.

EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYAVol. 5/7(158)
Openalex Percentile: Top 82%
Digitalization and Economic Development in Agriculture
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DEVELOPMENT OF MEASURES TO INCREASE COMPETITIVENESS OF A COMPANY IN THE RUSSIAN FEDERATION USING THE EXAMPLE OF A COFFEE COMPANY — Darya V. Nikiforova, Sofiya V. Zatsepilova, et al. · EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA (2025) | TGRS Research Map | TGRS