DEVELOPMENT OF MEASURES TO INCREASE COMPETITIVENESS OF A COMPANY IN THE RUSSIAN FEDERATION USING THE EXAMPLE OF A COFFEE COMPANY
The article analyzes various aspects of a coffee company: its strengths and weaknesses are considered, an analysis of the external environment and portfolio analysis are conducted. On this basis, factors for increasing competitiveness are identified, the development strategy and measures ensuring its implementation are formulated.
Authors
- Darya V. Nikiforova
- Sofiya V. Zatsepilova
- Anastasia P. Shchekoldina
Publication Details
- Journal
- EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
- Published
- 2025-01-01
- DOI
- https://doi.org/10.36871/ek.up.p.r.2025.05.07.007
- Primary Topic
- Digitalization and Economic Development in Agriculture
- Type
- article
- Field-Weighted Citation Impact
- 0.00