Impact of Social Media on Organizational Work Culture

The proliferation of social media has transformed the way organizations function, influencing workplace communication, collaboration, and overall work culture. This paper examines the impact of social media on organizational work culture by exploring both positive and negative consequences. The study integrates relevant theories, including media richness theory, social exchange theory, and technological determinism, to analyse how social media affects workplace dynamics. A mixed-methods approach is employed, comprising a survey and interviews to gather qualitative and quantitative insights. The findings suggest that while social media enhances employee engagement, knowledge sharing, and innovation, it also presents challenges related to productivity, privacy, and workplace conflicts. This paper concludes with recommendations for organizations to leverage social media effectively while mitigating associated risks.