FORMATION OF INVESTMENT ATTRACTIVENESS OF AGRICULTURAL ENTERPRISES IN MARKET CONDITIONS

This article examines the impact of the war in Ukraine on the investment attractiveness of the agricultural sector. The analysis highlights critical challenges, including damaged infrastructure, reduced sown areas, increased production costs, and limited logistics. Structural shifts in crop production, investor risks, and insufficient institutional reforms are emphasized. The study outlines state support measures, the role of investment platforms, modernization incentives, and the integration of ESG principles as key factors in restoring investor confidence. It concludes that targeted development strategies, technological innovation, and public-private partnerships are essential to revitalize Ukraine’s agro-industrial sector and ensure its sustainable, dynamic, inclusive, and competitive post-war development.