An Evaluative Study on Internet Banking Usage among Middle Age and Youngsters

Today’s era is of technology. Technology, especially the internet, has changed how people and businesses behave. Banking industry mostly depends on information technology (IT) to gather, process, and distribute data to all pertinent clients. The way banks operate, deliver, and compete with one another is revolutionized by the smart use of Internet technology. These technological and operational changes have an effect on different age group population Banking, groups, and individuals must comprehend these effects on different age group population in order to effectively conduct e-banking. The purpose of this study is to analyze the socio- economic profile of internet banking user of middle aged (41-65 years of age) and youngster (21-40 years of age). The sample size is 500. Self made questionnaire is used in this research to collect first hand information from the internet banking services users. Purposive and convenient sampling strategies were used to choose the sample. Four locations were chosen to include both urban and rural settings. The data has been gathered through interviews and questionnaires. The statistical techniques like frequency, mean, and chi-square etc. are used for analysis. The finding of the study reveals that middle age users use internet banking services for different activities as compared to youngsters. Convenience, Knowledge and Support, trust and security are the major reasons for using Internet Banking by the users, while the non-users mentioned unawareness, in convenience and security concerns as reasons for not using.