THE ROLE OF INFORMATION TECHNOLOGY IN THE DEVELOPMENT OF SUSTAINABLE BUSINESS AND ECONOMY

The article is devoted to the study of the role of information technology in the development of sustainable business and economy. In the context of globalization and rapidly changing economic realities, information technology is becoming a key tool for ensuring the competitiveness and sustainability of enterprises. The paper examines the impact of IT on the optimization of business processes, increasing management efficiency, and improving interactions with customers and partners. Particular attention is paid to the implementation of innovative digital solutions, such as cloud technologies, artificial intelligence and big data, which help companies reduce costs, increase productivity and adapt to changes in the external environment. The challenges and risks associated with digitalization are also analyzed, such as: cyber threats, data protection and digital inequality issues. The conclusion emphasizes the importance of an integrated approach to the integration of information technology into a business development strategy, which contributes to the formation of a sustainable economy focused on long-term growth and social responsibility.