PUBLIC ADMINISTRATION FOR SUSTAINABLE DEVELOPMENT IN THE CONTEXT OF BEHAVIORAL ECONOMICS

This article explores the issues of public administration for sustainable development within the framework of behavioral economics. It examines the impact of cognitive biases and decision-making peculiarities of individuals and organizations on the effectiveness of implementing sustainable development strategies. The study analyzes the potential of using behavioral economics tools, such as nudging, to foster environmentally and socially responsible behavior among citizens and businesses. Particular attention is paid to the development and implementation of public policies that consider behavioral factors in order to achieve sustainable development goals. Recommendations are proposed for improving public administration mechanisms in the field of sustainable development based on the principles of behavioral economics.