EFFICIENCY OF CONTINUING EDUCATION PROGRAMS: DEMAND AND FUNDING ANALYSIS

Continuing education is becoming one of the key tools for adapting individuals and economies to rapidly accelerating technological and institutional changes. Amid labor market transformation, digitalization, and rising demands for professional flexibility, lifelong learning programs play a crucial role in ensuring sustainable employment, increasing productivity, and developing human capital. This article examines demand parameters for continuing education services, identifies socio-economic determinants of participation in training, and analyzes funding mechanisms. Special attention is given to the return on educational investments, the role of digital platforms, and institutional constraints. The necessity of creating sustainable, flexible, and targeted models to support continuing education programs with the involvement of the state, business, and learners themselves is substantiated.