Digital government: features of providing digital proactive public services

The article presents a comparative characteristic of proactive and reactive forms of providing socially significant public services. The relevance of the research is due to the digital transformation of public administration and the processes of redesigning reactive public services based on the principles of proactivity and "digital from scratch". The purpose of the study was to identify the features of the implementation of the principle of proactivity in the provision of socially significant public services. The results of the study reflect the advantages, disadvantages and risks of a proactive form of services for the public and applicants. The factors influencing the demand for proactive digital services and differences in the incentives for the development of digital services in the private and public sectors of the economy were identified. The scientific novelty is represented by the identified risks of disrupting the balance of interests of participants in the service provision process when combining public and private services into one comprehensive service.