The role of corporate social responsibility in the formation of a sustainable corporate culture

The article explores the role of corporate social responsibility (CSR) in the formation of a sustainable corporate culture on the example of large Russian companies - Sberbank and Norilsk Nickel. Based on the analysis of empirical data, it is revealed that despite the active implementation of CSR programs, their impact on corporate culture remains limited due to the formal nature of social initiatives and their poor integration into the daily practices of the organization. It was found that corporate culture is shaped to a greater extent by historically established management models, industry specifics and internal communications than by external social projects. The results of the study emphasize the need to transform CSR from an image-building tool into a mechanism for building a sustainable organizational identity, which requires deeper involvement of employees and consideration of long-term effects. The article offers recommendations for integrating CSR into HR management strategy and identifies promising areas for further research, including the study of the role of leadership, digitalization and cross-cultural aspects in the context of sustainable development of organizations.