ARTIFICIAL INTELLIGENCE IN THE CORPORATE SECTOR: APPLICATIONS, CHALLENGES, AND ETHICAL IMPLICATIONS

This article aims to analyze, through a bibliographic review, the ways in which artificial intelligence (AI) is applied in the corporate sector, as well as its impacts, benefits, challenges, and ethical implications. The qualitative and descriptive research enabled the systematization of relevant theoretical data to understand the role of AI in process automation, product and service innovation, strategic decision-making, and organizational transformation. The analysis of the literature revealed that AI adoption can lead to significant gains in efficiency and competitiveness but also raises concerns regarding security, privacy, equity, and the reconfiguration of labor relations. It is concluded that the effective implementation of AI requires planning, ethics, and alignment between technology and corporate culture.