FEATURES OF THE STRATEGIC DEVELOPMENT OF THE REGIONAL ECONOMY

The article is devoted to the study of the features of the strategic development of the regional economy in modern conditions. The purpose of the study is to identify key factors and trends influencing the formation and implementation of regional development strategies. The research objectives include an analysis of modern approaches to strategic planning at the regional level, an assessment of the role of innovation, investment, human capital and the institutional environment in the development of the regional economy. As a result of the research, the main features of the strategic development of the regions are identified, such as increased competition between regions, the need to take into account global challenges and the digitalization of the economy. The practical significance of the research lies in the possibility of using the results obtained to develop and adjust strategies for the socio-economic development of regions, increase their competitiveness and ensure sustainable growth.