DIGITAL TECHNOLOGIES IN THE ORGANIZATION AND MANAGEMENT OF DISTRIBUTED TEAMS

The article is devoted to the study of digital technologies in the organization and management of distributed teams in the context of digital transformation. The aim of the work is to develop effective approaches to managing remote teams using modern digital solutions aimed at increasing motivation, developing human capital and adapting corporate culture. The research provides an analytical review of the sources, as well as an empirical analysis of the practices of implementing HR-tech platforms, communication systems, cloud solutions, Agile methodologies and tools of intangible motivation. It has been found that the use of digital tools leads to increased employee engagement, accelerates adaptation processes, and enhances the resilience of teams to change. Special attention is paid to innovative practices such as digital gratitude and digital mentoring. The paper highlights the role of the system integration of technologies into management processes and the need to form a digital culture within organizations. The uniqueness of the study lies in the approach to evaluating digital solutions in a distributed environment and the emphasis on a combination of technological and behavioral factors to enhance teamwork.