THEORETICAL FOUNDATIONS OF RISK MANAGEMENT IN THE CONTEXT OF UNCERTAINTY OF MODERN ECONOMIES

The article studies the theoretical foundations of risk management in the conditions of uncertainty of modern economies. In the context of rapidly changing economic conditions the emphasis is made on the need to adapt existing methods of risk assessment and management. The influence of external and internal factors on risky situations is analyzed, as well as the assessment of existing quantitative and qualitative methods used in the practice of risk management. The approach to the integration of various assessment methods is substantiated, which will allow to raise awareness and organize the process of management decision- making at a higher quality level. The importance of new technologies, such as artificial intelligence and big data, for improving the effectiveness of risk management systems is considered. Special attention is paid to the importance of developing corporate culture and creating a flexible management structure that promotes openness in discussing risk situations. Based on the analysis, recommendations for improving risk management methods and tools are made, and directions for future research are outlined, including the relationship between corporate culture and risk management effectiveness. The results of the study emphasize the need for continuous development and implementation of innovative approaches in the field of risk management, which contributes to the resilience of organizations in the context of global uncertainty.