Agenda Setting and Framing of Water Issue: Analyzing the Role of Press in Pakistan

The media shapes public opinion and covers every social problem. Investigating "News Treatment of the Social Issues and Shaping the Public Opinion: The Agenda-Setting Function and Framing of Press in Pakistan" was the primary focus of this study. The study's goals were (a) to investigate how the two daily, Dawn and Jang, covered the social issue of clean drinking water. The objectives of the study were: (a) To analyze the distribution by gender when establishing the agenda and defining the importance of the social issue. (c) To determine the scope of social topics covered by Dawn and Jang, the two daily. (d) Examining the public agenda from the media viewpoint. (e) To determine the extent to which the readership of the two daily, Dawn and Jang, has changed their perceptions. Jang Lahore and the Daily Dawn made up the population. The sample consisted of news articles about the study's social issues that appeared on the front and back pages between January 1 January 1, 2015, and December 31 December 31, 2015. Using a suitable sampling technique, a sample of 300 respondents was chosen to represent the opinions of readers of these newspapers. One tool used to gather public opinion was a questionnaire. The main finding was that, in terms of news placement, Jang Newspaper covered every topic more extensively than Dawn. The Jang Newspaper's agenda is influenced by public opinion on clean water, suggesting that both newspapers should cover all social issues, advance the public agenda, and consider agenda-setting and framing concepts when reporting.