The Role of Technical and Top Management Support in the Continuance of Intention to Use Business Analytics

This study investigates the impact of perceived organizational support (POS) on employees' intentions to continue using business analytics (BA) tools. By integrating Organizational Support Theory (OST) and technology adoption models, the research highlights the critical roles of technical and top management support in influencing perceived compatibility and usefulness, which drive BA continuance intentions. Data were collected between August and October 2021 from employees across various industries in Ireland, Finland, and Sweden who used BA tools in their work. Using Partial Least Squares Structural Equation Modeling (PLS-SEM) to analyze data, the findings reveal significant relationships between the organizational support types and continuance intentions, with technical support being particularly crucial for long-term use. This study extends OST by emphasizing the importance of technical support and confirms the relevance of perceived compatibility and usefulness in technology continuance.