The The Strategy Of Leader Communication In Bidang Bimas Hindu Ministry Of Religion Affair, Brach Office West Nusa Tenggara Province

This article aims to study the leadership communication strategies in serving Hindus in the Bidang Bimas Hindu, Regional Office at the Ministry of Religion Affair, West Nusa Tenggara (NTB) Province. This article is based on research using interpretive qualitative methods to analyze data obtained through observation, interviews and documentation studies. The results of this research found that the leadership communication strategy used in serving Hindus was laissez-faire. The laissez-faire strategy is implemented by leaders who place high trust in subordinates. The Head of Bidang Bimas Hindu (the Hindu Community Guidance Division) in building trust in fast and precise administrative services is proven by the alertness of the Bidang Bimas Hindu in accordance with Law Number 25 of 2009 concerning Public Services, namely in improving public services so that standard operational procedures must be formulated. In this regard, the role of the leadership of the Bidang Bimas Hindu is very important in accordance with Organizational Communication Theory which is the strategy in this research, therefore the Bidang Bimas Hindu holds meetings to formulate and build innovations based on website information to facilitate the tasks and functions of the Bidang Bimas Hindu in terms of services. at the regional office of the Ministry of Religion Affair of West Nusa Tenggara province.