THE ROLE OF INSURTECH STARTUPS IN REDEFINING THE INDIAN INSURANCE SECTOR

India's insurance sector is undergoing a digital transformation, reshaping the way insurance products are designed, delivered, and consumed.This research paper presents a comprehensive comparative analysis between emerging InsurTech startups and traditional insurance providers in India, examining the impact of digitization, UPI integration, artificial intelligence (AI), machine learning (ML), and changing customer behavior.The study utilizes secondary data from government sources, financial reports, and market surveys to explore how InsurTechs are leveraging technology to innovate at scale, while also highlighting the adaptive responses of legacy insurers.Through visual charts and detailed case studies, the paper identifies key strengths, limitations, and competitive dynamics of both models.Findings indicate that while InsurTechs excel in customer personalization, speed, and digital engagement, traditional insurers retain consumer trust and a broader geographic presence.Challenges such as regulatory uncertainty, cybersecurity, and scalability continue to affect both sectors.The paper concludes with strategic recommendations for collaborative models, policy innovation, and technological adoption to foster a robust and inclusive insurance ecosystem.ThisThe Role of InsurTech Startups in Redefining the Indian Insurance Sector https://iaeme.com/