QUALITY MANAGEMENT IN BUSINESS CENTERS THROUGH THE USE OF MODERN INFORMATION TECHNOLOGIES

The article examines the application of modern information technologies for quality management in services using the case study of AO «Ligovka», St. Petersburg. The research includes expert analysis of business processes, evaluation of the CRM Salesforce system, integration with 1C: Enterprise, and monitoring of engineering systems. Results show increased operational efficiency through automation of document workflows, reduced errors, and improved communication with tenants. Strategies for digitalization are proposed, including blockchain implementation, IoT systems, and AI analytics for personalized service.