DEVELOPMENT OF A CONCEPT FOR THE FORMATION OF CORPORATE PUBLICATIONS AS A COMMUNICATION SYSTEM WITHIN THE FRAMEWORK OF INTEGRATED DEFENSE INDUSTRY STRUCTURES

The article examines the current problem of the formation of corporate publications as an effective communication tool within the integrated structures of the military-industrial complex (MIC). In the context of a dynamically developing information space, integrated defense industry structures are faced with the need for an operational analysis of the information field forming around their activities. This requires the introduction of effective monitoring and analysis mechanisms to respond to changes in a timely manner and adjust media resources in accordance with the objectives of the company’s information policy. The paper proposes a concept that includes key elements of the creation and operation of corporate publications. Special attention is paid to the integration of modern digital technologies into the communication process. The results of the study can be useful for defense industry managers and specialists seeking to optimize internal and external communications, as well as increase employee awareness and engagement.