INNOVATIVE DIGITAL HR MANAGEMENT TOOLS

The article is devoted to the study of innovative digital tools for personnel management in the context of digital transformation of organizations. The purpose of the work is to analyze the capabilities of modern HR technologies and evaluate their effectiveness in increasing productivity, adaptability and strategic orientation of HR processes. The research uses methods of content analysis, generalization of scientific literature, as well as the study of practical cases of Russian companies. The authors consider a number of digital solutions, including HRM systems, recruitment and adaptation platforms, gamification tools, digital assistants and analytical services. It has been established that the use of digital HR tools can increase labor productivity, shorten the adaptation time for new employees, improve staff engagement and reduce the burden on HR services. At the same time, the effectiveness of solutions depends on the level of digital maturity of the organization, the involvement of management, the willingness of employees to change and compliance with information security requirements. The work is of scientific and practical importance, since it considers a systematic approach to classifying digital HR tools and evaluates their impact on the main parameters of personnel effectiveness, it is recommended to be used both in academic research and in management practice.