DEVELOPING PERSONALIZATION IN BANK SALES: HOW TO KNOW YOUR CLIENT BETTER

The article discusses issues of sales management, innovative tools and methods for effectively managing sales of companies in sectors of the Russian economy. The characteristics and main problems of sales management in foreign companies are presented, as well as leadership and development prospects, tools and methods for effective sales management in companies.

Authors

Publication Details

Journal
EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Published
2025-01-01
DOI
https://doi.org/10.36871/ek.up.p.r.2025.05.02.007
Primary Topic
Banking Systems and Strategies
Type
article
Field-Weighted Citation Impact
0.00
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article

DEVELOPING PERSONALIZATION IN BANK SALES: HOW TO KNOW YOUR CLIENT BETTER

Artem A. Pasyuga, Irina V. Tolmacheva
EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA
Banking Systems and Strategies
article

DEVELOPING PERSONALIZATION IN BANK SALES: HOW TO KNOW YOUR CLIENT BETTER

Artem A. Pasyuga, Irina V. Tolmacheva
article en

Abstract

The article discusses issues of sales management, innovative tools and methods for effectively managing sales of companies in sectors of the Russian economy. The characteristics and main problems of sales management in foreign companies are presented, as well as leadership and development prospects, tools and methods for effective sales management in companies.

EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYAVol. 5/2(158)
Openalex Percentile: Top 83%
Banking Systems and Strategies
DOISourceOpenAlex
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DEVELOPING PERSONALIZATION IN BANK SALES: HOW TO KNOW YOUR CLIENT BETTER — Artem A. Pasyuga, Irina V. Tolmacheva · EKONOMIKA I UPRAVLENIE PROBLEMY RESHENIYA (2025) | TGRS Research Map | TGRS