CORPORATE MARKETPLACE: AN INTERNAL ECOSYSTEM FOR THE SALE OF GOODS AND PRODUCTS OF EMPLOYEES AS A TOOL FOR ENGAGEMENT AND DEVELOPMENT OF CORPORATE CULTURE

The article discusses the concept of a corporate marketplace as an internal digital platform designed to stimulate entrepreneurial activity among employees and strengthen corporate culture. The key aspects of its functioning are described, including its impact on employee motivation, the development of informal workplace relationships, and the creation of a positive work environment. Special attention is paid to the organizational nuances of introducing a marketplace in a corporate environment. In addition, the legal aspects of the platform’s functioning and potential problems that the company may face when implementing the corporate market are considered. Based on the analysis of scientific research and thematic articles, the article demonstrates how a corporate marketplace can become not just an additional tool for employees, but a full-fledged ecosystem.